- Services
Business Development Services
Fulcrum’s business development services are helping companies proactively grow organically and profitably through proven methods. This set of services aims at bridging a common gap between Sales, Marketing, and Business Development.
Fulcrum’s business development services are helping companies proactively grow organically and profitably through proven methods.
This set of services aims at bridging a common gap between Sales, Marketing, and Business Development
| Function | Focus Area | Key Activities | End Goal | Key Personnel |
|---|---|---|---|---|
| Business Development | Growth opportunities | Partnerships, market expansion, GTM strategy | Long-term strategic growth | BD Managers, Partnership Managers, Channel Managers, Corporate Development |
| Sales | Customer conversion | Deal closing, relationship management | Revenue through transactions | Account Executives, Account Managers, Sales Development Reps (SDRs), Inside Sales Reps |
| Marketing | Awareness & demand | Campaigns, content, brand building | Lead generation, brand equity | Marketing Managers, Growth Marketers, Demand Generation Specialists, Digital Marketing |
When do clients put us to work (use cases)?
- When diversifying revenue
- When launching new products
- When launching new services
- When launching new geographic markets
- When launching new vertical markets
- When wanting to validate customer demand
- When wanting to figure out product-market fit
- When wanting to figure out go-to-market strategy
- When needing more leads for their sales team
- When wanting to cross-sell to current customers
- When wanting to up-sell to current customers
- When wanting to re-engage old leads
- When wanting to re-engage past customers
- When needing to create brand awareness
- When needing to nurture prospects until they are ready to buy
Want to see it in action? Learn how we have helped companies just like you by visiting our
